For instance, if you want Barfi to get slapped, type in that word and so on. In a tutorial video, you will see how RK asks Barfi to “get flowers” by typing in the box and Barfi performs that action.The users can type in any word of their choice and watch Barfi in action. RK will then ask you to put a word of your choice in the box and watch Barfi perform. Once the user selects either of the options, a video plays with an interactive dialog box on the top. Find out how Barfi impresses girls – Barfi’s Patao-shala.The user is given 2 options by means of which he can interact with the character, Barfi. Roughly 40 seconds later, the interactive part begins. Ranbir Kapoor played by himself introduces Barfi, the protagonist. The moment you land up on the page, a video begins to play. UTV Motion Pictures has created a custom page for Barfi on its YouTube channel. If I remember correctly, the campaign was hailed the biggest digital campaign in India.Īlmost a year later, Barfi has decided to follow the same route. The channel was interactive, and Shahrukh Khan was all over the screen, pixel for pixel, doing his “superhero” stuff in a visually enhanced YouTube channel. The story ends on a sweet note with her finding true love.We were not half as impressed by the movie Ra.One as we were by its YouTube campaign.
The story revolves around a small town girl named ‘Bitti’ who doesn’t seem to fit in the society.
But the hero remains the town itself – Bareilly. Set in the lanes and bylanes of UP’s Bareilly, this was an endearing love triangle, and an even more delightful story capturing the father-daughter bond. A look at Bollywood movies set in small towns Bareilly Ki Barfi Today we are charting out all the films that capture the essence of the small-towns in India.
Of course, filmmakers have decoded this and in the last few years, we have seen quality content from smaller towns and rural India. Today we like to hear and watch stories that are more relatable. We still love to see chiffon sarees against the backdrop of picturesque locations and romantic numbers – that will always be good ol’ Bollywood for us 80s and 90s kids but Bollywood has evolved with time. These Bollywood movies set in small towns are all heart. New-age Bollywood is all about staying true to the roots and telling small and impactful stories from every corner of the country. Move over from the Swiss Alps and snow-clad mountains for dream sequences.
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